Understanding Users
Within a regulatory environment where policymakers are emphasizing usability, and a market where patients are more informed and engaged with their care, understanding and designing for user needs is crucial.
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Discovering a More Effective Segmentation Model Through User Research
Surgical Robotic Persona Development
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Illuminating a Rocky Path to Diagnosis and Peeling Back the Layers of Healthcare Equity Drug Product
Drug Product Patient Journey Mapping
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Establishing a First Line of Defense and Creating Pain Relief Solutions That Keep Up
Topical Pain Relief Product Development & Roadmapping