Understanding Users

Within a regulatory environment where policymakers are emphasizing usability, and a market where patients are more informed and engaged with their care, understanding and designing for user needs is crucial.

  • Discovering a More Effective Segmentation Model Through User Research

    Surgical Robotic Persona Development

  • Illuminating a Rocky Path to Diagnosis and Peeling Back the Layers of Healthcare Equity Drug Product

    Drug Product Patient Journey Mapping

  • Establishing a First Line of Defense and Creating Pain Relief Solutions That Keep Up

    Topical Pain Relief Product Development & Roadmapping