Endoluminal Robotics Stakeholder Needs Mapping

The project commenced with a kickoff workshop where I led a core client team comprised of engineering, design, and marketing stakeholders through a series of activities to clarify objectives, build alignment, and identify knowledge gaps to address through our research.

With a good sense of the learning objectives and client expectations, I developed a study plan and moderators guide for the interviews and worked with a trusted recruiting partner to identify hospital sites for inclusion in the study.

We identified a total of fifteen hospitals and interviewed lead users and their support staff experienced with the procedure. In some cases, we were also able to have the staff provide us with webcam-enabled walkthroughs of navigational planning, system setup, and other aspects of the procedure where the patient wasn’t present.

Through the process of language analysis and theme identification, we reviewed our research data and developed a stakeholder needs map framework. This asset provided a comprehensive and organized documentation of user needs which would later be used to drive concept development. We also delivered a series of key insights, and opportunity areas for the client to drive innovation.

The project concluded with a presentation of findings to an extended project team including the head of lung health. Here in my presentation, I highlighted a set of the most relevant and impactful insights, supported with imagery and quotes to not only bring the findings to life, but to underscore the experiential gaps and areas for improvement.